street. down almost 100 points on the dow. the s&p down 10 and the dow down 100. "washington post," nation star mortgage and disney are some of the big dow winners ahead of the bell. ty? >> that will do it, everybody, for "power lunch." >> "street signs" begins now. well, it is a retail wreck of a tuesday. nearly every retailer sinking. two names up that i can see. a retail deep dive for you ahead. jeff bezos buys a paper but what should amazon.com buy? our all stars have some interesting ideas. tweet us what should amazon buy @streetsignscnbc and gm makes a surprise move on its

chevy volt and al roker's big boo-boo and maybe the most offensive shirt for anybody who has a daughter. >> we have seen the biggest losses of the stock since june the 24th and even though it's very early in the week, only tuesday after all, the rough start so far is putting the dow's six-week winning streak in danger. let's get out to the trading floors and find our friend bob pins and then seema mody. yesterday had the dubious honor of being the lowest volume day of the year. what would you say today's honor is? >> probably 2.5 billion shares on the nyse. north of 3 billion today. buying is not the problem. the problem is getting a little bit of energy now that we've been at historic highs and if you look at the market leadership, what's down the most was the biggest movers in the month of july, so transports, airlines and biotech had great months overall. they are the ones that are down the most today and the last couple of days and it looks like

people are lighting positions up just a little bit here. take a look at the major sectors. certain groups haven't had any movement except to the downside for days now. consumers and american eagle and the retail group hit hard, industrials a hard time of. and health care has been a big help keeping the market up today, but even that is not doing a lot. i want to point out economic news for july is pretty good, you know, mandy. three out of four ain't bad and the trade deficit was narrower, services and ism and manufacturing beat. the outliers of non-farm payroll report and that's one we've got to figure out how big the jobs report, how bad the jobs report really is at this point. one piece of news we want to bring to you. we reported earlier, bats, one of the major exchanges out there, not accepting orders. we understand they are now accepting orders as of 2:00 p.m. eastern time. we'll get you a little bit more information on that. that news is just crossing. mandy, back to you. >> bob pisani, thank you very much. we do do ladies first. do apologize, seema and out of

nasdaq there, believe it's the first drop. nasdaq has seen in six sessions, right? >> nasdaq has been on fire hitting fresh 13-year highs. today a slightly different story. biotech weighing on the composite. sales of its eye drug slowed in the second quarter. large-cap tech also underperforming. apple, google, ibm on a downgrade at credit suisse moving to the downside. cognizant tech, a bright spot in tech, an indian i.t. consulting firm, reporting better than expected results. sticking with tech, facebook shares closing above 39 a share and the stock has now gained 60% over the past month, although down today. facebook's market cap though of $95 billion is now three times that of yahoo! and almost double of hewlett-packard. mandy, back to you. >> thank you very much for that, seema mody. >> the retailers, more specifically what's going on

with the group? nearly every retail stock is down today. courtney reagan joining us. what's happened today? >> brian, today's news divides the winners right down the losers along the party line. if you're selling accessories, it's a good day and if you're jc penney, it's another one of those days. jc penney shares hit 12 and a half year lows. morgan stanley saying cash burn continues there and also heavy put option activity there in the name. there's been some market speculation that jc penney ceo is stepping down but that market speculation or any of its kind that ken hannah is stepping down as cf zo completely false. fossil shares hitting highs not seen since 2012 after posting a very high quality earnings beat. the bottom and top line boosting guidance and getting a price target raise from jeffrey's. gentlemen strong in its global watch and jewelry sales and better than expected margin

expansion. michael kors one of the big beneficiaries for the growing consumer appetite for accessories, posting another almost too good to be true quart, profit beating by 12 cents and kors same-store sales improved by 25%. european kompz expanding 56%. shoes and accessory retailer dsw announcing a two for one stock split. winners, but lots of teen retail angst. american eagle outfitters cut its quarterly eps blaming weak sales and margin. the ceo is not happy. these are our investors. abercrombie and aeropostale lower, too. mandy? >> thanks so much for that. stick around. for more let's bring in a retail analyst and former merchandising expert at saks and korearina friedman and thank you all for

joining us today. let me get to you first of all, mary. one day of trading does not make a trend. >> correct. >> nonetheless, to what extent are you reading something into the strength that we're seeing in accessories and weakness in apparel, particularly the ten apparel? >> we've been out to the stores in the midwest, and they have started their back-to-school season and many other things that performed well are echoed what we saw in the past couple of weeks so we continue to see accessories, shoes, cosmetics, handbags, all of those items continuing through the fall season. by contrast, if the retailer is not offering newness in apparel and there's not a good reason for her to buy something new, she's not going there. >> karina, listen, i don't know. the xrt, retail up 30% and many that you follow have had spectacular years. is this just a natural pullback on maybe unrealistic expectations? >> we could see that about every stock. the entire market is really outperforming, but specifically accessory stocks are outperforming apparel stock and

we see that today with accessory-makers kors and fossil outperforming all the apparel. >> do we need why? the reasons we've espoused is if you're buying housing, more people are buying homes. if you're buying a car you're saving up. if you're redoing your kitchen you're saving up but what you won't have is a lot of disposable income to buy a new outfit, but the $25 bracelet is maybe within your reach. is there anything to that? >> the amount you're spending is flat year over year so the way we're spending is changing. h & m and forever 21, that category has undergone some serious deflation but what you really are investing in a handbags and shoes and that's where she's putting all her dollars. >> do you buy into jen's theory as well? >> i describe it like they are shooting the wounded here in retailing land. >> ouch. >> buying accessories and things like that, but did everybody have a terrible second quarter?

probably not. did everybody in apparel have a terrible second quarter? probably not. but, you know, this time last year american eagle pre-announced exactly a year ago and we saw a big selloff, and we're seeing it again this time. so, in fact, whether you're doing well or poorly, or got better back to school like holster does or like aeropostale does or just okay back to school like american eagle they are still shooting you. doesn't matter today. i suspect we won't find out until we get into back to school who is really doing well and who is not. didn't help that the nrf came out and said they thought back to school will be down 12%. >> referenced the nra with that reference. how about shooting the retailers out back? >> taking them out back and shooting them. i wonder if there might be any buying opportunity on this dip, what do you like? >> we so like michael kors and s & p, another accessory

manufacturer. >> to continue with accessory brands, will be at things at the luckry level and see that $100,000 watches are performing well, $5,000 handbags and gucci loafers and shoes, so as those trickle down, they hit the mainstream and customers want -- >> 100,000 watch? >> they want the quality. >> better not tell the time, better tell me what's going to happen tomorrow. >> i think it does, but i can't tell you from experience. >> unbelievable. >> i'm a little less thrilled with the luxury guys than mary is, but i do think you can still pick up some of these beaten up retailers right here at a bargain. even a & f which i think will have a better back-to-school than people think may be a buy right here so aeropostale looks a lot better in the first third of the store. is that muff to make it way it, maybe not but if the follow-on delivery is pretty good, better ⌝kv[lfq%xj"hruyf that when they are beating up this badly. >> that's a great point, i'll

call them similar companies, aeropostale and abercrombie & fitch. a very, very good run. aeo has not. very similar companies so when you look at it from an investors perspective, do you say, hey, it's just a matter of time and it turns itself around and it is a good buying opportunity or is the management team there broken, and they are simply never going to get it right? >> no, i don't think that. i think aeo looks as good as anybody in the mall. >> the stock market, my friend. >> the problem is relative to last year they don't look any better. a & f looks a lot better than last year. aeropostale at least in part of the storr store looks a lot better than last year so they are being cursed partly by being a little better retailer so do i think they will be fine going forward at some point in time? do i think they have a broken management? yes. are they going to be pushed pretty hard by the fact that state and surface is coming back and that goes to others and not

them, yes? are they going to get hurt until aeropostale gets better and in that case they are less fun but not running the business very well. >> terribly bad manners to invite you on the show and crucify you over your bet with brian over your bet with jc penney but the stock is down to a 12 and a half year low and what exactly was that bet, brian? >> not the stock price. same-store sales. >> speaking of the shooting wounded. >> i'm sorry, my friend, but we bet dinner, i bet that jcp would not post a positive quarterly same-store sales. >> for the year. >> things could get so desperate they could discount everything 90% and you better believe it, comp sales will rise. >> not the way it will happen. they will see a better back to school and will have more basic product back in the store. the home business, which is only 12% of sales, is not going to kill them forever.

they at least have quit renovating down there, and we're going to see positive comps in the fourth quarter, maybe the third quarter, but definitely the fourth quarter. plenty more inventory and plenty more basics they will be promoting and thank god they finally have a new margin. >> we're going to los angeles, jan. really interesting story, michael kors. jim cramer loves the name. 68% revenue growth and now expected to slow down. incredible growth. you said you loved it. is this the next raffle lauren? how long can this company continue to grow the way they have? >> going up against large numbers so 77% growth last year will be tough to comp on and reduce the unmeasured desell rage. we don't see any slowdown in the brand acceptance or, you know, the customer propensity to buy handbags. >> look at this story, we want to show you, first of all, shares of children's place, the share of the kids' retailer are

down today by over 2%, along, of course, with a lot of retail names we've just been talking about, but the company found itself in some pretty hot water over this. this is a t-shirt, the purple shirt says, my best subjects and checks off shopping, music and dancing. that's not math, clearly a girls' t-shirt. thanks to an outcry on social media the retailer has decided to pull this shirt from store shelves. good decision. what do you think about this, mary? terrible role models for girl. >> i would say full after having been a kids merchant for many years, the ones buying are the moms, and moms do not like that because they don't want their daughters not to be good at math and to be good at shopping by contrast. >> does this hurt the stock overall? do you think people will feel differently towards it? >> if they don't do anything about it it would be a bad thing but overall children's place is still a compelling retailer for back-to-school and are doing the right thing by pulling it. >> every couple of years

abercrombie & fitch has a shirt like this. to me that shirt is incredibly offensive. wall street analyst, see a shirt like that. my question is not does it hurt the stock? how does somebody actually -- how does that shirt get through a committee? someone is like that's a good idea. >> print 5 million of them. >> how does that happen? >> over and over again. urban outfitters, a&m. it's surprising. >> social media such a big part of it. >> you make a mistake. >> as the father of three daughters i hate the shirt, but if you think that's the worst shirt in the mall, you have not seen brandy melville's shirts. >> and i believe my sons are wearing shirts way more offensive than that. >> and i do hate the shirt but i like the company and like the stock. i think children's place is getting fixed. i think moving the value centers off of the mall is a good idea. i think they are doing more

outlets and running them better is a good idea so i actually like children's place. >> they made a dumb shirt. >> good company, made a stupid shirt. >> thanks, guys. thank you all for coming on today. thanks as well, security, fcour setting it up yourself. start your engines, can gm's new plan bolt volt to the gm finish line? >> jeff bezos bought "the post" but what should amazon buy with its $7 billion cash file? i say maybe the post office, only half tongue in cheap and mandy has ideas. we want to hear your ideas. tweet us and we're back right after this. we route your order to up to 75 market centers to look for the best possible price -- maybe even better than you expected. it's all part of our goal to execute your trade in one second. i'm derrick chan of fidelity investments.

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well, as you might have realized it's a really big day with the media headlines but the biggest head line, amazon founder jeff bezos buying the "washington post" for $250 million but first an update on the cable fee fight between cbs and time warner cable. julia boorstin, weigh in hon this one. it looks like cbs' les moonves was watching "street signs" and had a response of his own. >> les moonves was definitely watching our interview with incoming ceo rob marcus on "street signs" and wasn't happen we what he heard calling time warner cable's ceo dishonest and

for the company refusing to negotiate. moonves dismissed time warner's proposals calling the idea of returning to the contract terms from 2008 egregious saying that's not negotiating. that's grandstanding. he accused time warner cable of asking to inhibit cbs from licensing content to existing online competitors and new companies. and here's another proposal markets made yesterday. >> like the most sensible thing to do would be to offer cbs programming on an a la carte basis. >> moonves shot down that proposal as, quote, an empty gesture saying we both know that a through a la cart universe is not one that time warner cable welcomes. the latest development in this battle is that cox communications came out defending the company saying they have to find a way to work together to address the path we're on with respect to rising content fees, especially if real

transmission consent of broadcast stations and sports programming in a way that responds to consumer needs. now all the cable concerns are concerned about rights prices and this is quickly becoming a seminal bottle as cable defends its business model in the face of rising competition. brian? >> all right, julia, thank you very much. well, also in media, it was the deal that shocked the world. jeff bezos buying the "washington post" for $250 million. he did this on his own. this will not be a part of amazon.com, but it got us thinking nonetheless. amazon as a company has about 700 billion bucks plus cash on the books and made more than 40 deals since 1998. so what should it buy now? joining us from redesign mobile and herb greenberg and mandy has her own thoughts and roque, let's begin with you. this is a serious segment, sort of. what should amazon.com buy? >> they need to buy this. this is a brokered player. >> i thought it was an apple tv.

>> kind of like an apple tv. >> costs about $50 and they go up to $100. lets you watch netflix and amazon video and hbo and time warner cable. >> i assume you're suggesting they should purchase the company and not the one device to put in their lunchroom. ell a few of these devices. which would cost them three or four "washington post"s but it would be a great buy. television is one of the markets that hasn't been disrupted as much as it can be by technology. this would put them in a great position. apple has apple tv and google with chromecast. this would be the kindle of tv for them? >> what's the catch? there is no real catch with this one. you've got content providers that maybe makes amazon more competitive. i think they have their own studio arm and this would give

them a outlet of distribution for amazon studio. >> an established user base. meantime, herb, you have ideas in terms of what bezos or amazon should boy. >> i'll stick with what i said in the past, either best buy or perhaps if he wants to be really cheap radioshack. >> missed the window, my friend. best buy would be too expensive. a grat idea last year but now best buy would be really expensive. >> which is why i add radioshack to the mix. >> a lot less expensive. >> radioshack, how do they turn that around? >> no, no, it has -- a showroom or distribution. >> showroom and distribution centers. retail outlets because they have attempted, doing some retail. >> the stores are too small for meaningful distribution. >> and that's why you have many stores. i was talking to rocky offline and he had a great idea. could use the radioshacks for his amazon lockers where people can go and pick up their things and do returns and all sorts of

stuff like that, that's a great local play for them assuming they want to go that direction. >> rocky? >> the radioshack stores i've seen it's been kind of depressing, i walk in and they think they are getting a sale and i walk to the back of the store to pick up my amazon purchase. something i've done quite a bit? >> speaking of lockers, i think amazon should buy the post office. >> is that toppling in cheek? >> that's tongue in cheek. do i think they should buy perhaps a company like a dhl, delivery service, right? can't afford fedex or ups, got the distribution centers. have the whole -- the japanese ibatsu. only tongue in cheekily, why not throw the post office a bone and buy them out and turn your famous efficiencies. my only question would be what do you tip the robot that delivers your mail at the end of the year? like how much does the robot get? >> okay. i'm going to put in mine >> is that the sound of a couple

of screws. okay. mine is actually peapod. remember we did a segment on "street signs" that amazon wanted to get into the online delivery service in terms of groceries. why not speed up the process and buy something like peapod, the largest grocery delivery service here in the united states, in really big markets like d.c., new york, philly, chicago, et cetera, et cetera, et cetera and there are a lot of players at walmart tinkering around with home delivery so the quickest way might be with peapod. >> if they wanted to go nationwide with online grocery and delivery service. what do you think in. >> i think it's a great idea. >> great idea. you think amazon can do better. >> i think am shon, i think amazon can do most things berter. i agree.

there's no question. now what are we doing? >> i think we're done. okay, to expand radioshack and me dhl and or the post office. who do you think is right? tweet me and say you're right, brian. meantime, gm making a big move to try to sell more volts. we're go to ask the volt's biggest fan, bob lutz, what took them so long. >> part two of our made in america series. why the mom and pop manufacturer is good for all of us. back after a break.

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sticker price of the 2014 model not on sale yet. current models got a price cut earlier this summer. let's bring in bob lutz, a big fan and backer of the volt. good to see you again. why does gm feel the need to make this move now? >> everybody is reducing the price of electrified vehicles. mitsubishi dropped the price on whatever theirs is called. ford reduced the price by about $4,000 on the electric focus, and i think what we're seeing is a certain reluctance on the part of buyers, especially at today's gasoline prices, which didn't go to $6 or $7. if you do the hard figures, it doesn't really pay to have an electric or electrified vehicle. the volt has been doing okay. been doing about roughly 2,000 a month which is good but not great the it's the best-selling plug-in hybrid in the united states and the world, but i think gm wants to get the volume up.

>> absolutely. getting down to the nitty-gritty data. volt sales were down over 3% last month while its competitor, nissan leaf, were up 372%, so to what degree do they think the price cut might boost those sales? >> i think the price cut will do a lot and the mitsubishi leaf finally, that's the name i was looking for, the mitsubishi leaf responded big time to -- to the price cut, so i think by lowering the price you hit the sweet spot, and don't forget. general motors has had three years now to value engineer the car. i was here when we engineered it, a lot of belt and suspender stuff, battery prices have gone down, electrical components have gone down and even with the $5,000 reduction i would say the profitability or lack of the chevy volt probably hasn't changed much, and the volume will help a lot to get the profitability up. >> you know, box you and i have talked a lot and i'm the perfect

volt buyer, a long commute, higher income, can afford the car, want to try to be green but here's the problem. i've done the math on it and it doesn't make sense, even with the $7,500 federal tax credit. my question when a car likes this goes into production who is making these decisions who do they think the buyer is going to be? right now electric cars are literally third cars for rich people. that's all they are. >> okay. and that's fine. if you look at the other car ownership you'll see porsches and aston martins and cobras. if your commute is around 40 or 50 or 60 miles one way, a chevy volt definitely pays. i know of one person who has a 40-mile commute. he can plug in at work. that's important, so he -- he's electric both ways for his 80 miles a day. his average commute cost has gone from $350 a month down to $60 a month, so there's a lot

out there. my average mileage on my volt is i'm running, and i use it for general purposes. i never take long trips but i run about an average of 275 miles per gallon which isn't bad. >> got to leave it there. bob lutz, always good to see you. thanks very much for joining us. >> thank you. >> and today we are continuing our made in america series with the return of mom and pop covering. after two decades of closing shop because they couldn't compete with what they made overseas. >> reporter: woodway in michigan has never been busier. woodways makes custom cabinets for homes and offices. this year sales are up 20%. a far cry from 2007 when suzanne and her husband bought the bankrupt company and carved out a new business plan. >> we can compete globally

because a customer can call us and we can do a design and have it on the machine in an hour. >> reporter: woodway and other small american shops are finding they can compete and actually beat large low-cost manufacturers thanks to machines like these, the cnc machines, computer programmed designed to cut specific parts and designs. for careers these machines cost well over 100,000, too much for many small companies but not anymore. the machines are now sold for $40,000. demand is so strong it's expanding, hiring workers. the key to its success? >> components from nerm germany, italy, japan, stuff from from china. what we're trying to do is cherry pick. >> automation and robotics, once fear by small manufacturers

allows them to do more work and add more workers but work has been tepid because they need to stay lean. >> they have learned that they sometimes have to turn on a dime. >> reporter: suzanne says her cabinet company is proof that small manufacturers can adapt and grow. >> we come up with new ways to use the cnc, new ways to design cabinets, and that inventiveness is why the jobs can be here and why manufacturing can be here. >> reporter: phil lebeau, cnbc business news, zealand, michigan. >> good piece there by phil. coming up, "street talk" plus a root canal stock star. >> and find out why we are pay being homage to rock band bread. jackie: there are plenty of things i prefer to do on my own.

but when it comes to investing, i just think it's better to work with someone. someone you feel you can really partner with. unfortunately, i've found that some brokerage firms don't always encourage that kind of relationship. that's why i stopped working at the old brokerage, and started working for charles schwab. avo: what kind of financial consultant are you looking for? talk to us today. i'm bethand i'm michelle. and we own the paper cottage. it's a stationery and gifts store. anything we purchase for the paper cottage goes on our ink card.

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okay. let's get to "street talk" and first we have two stocks rolled into one little package. >> both getting their target prices raised at barclay's today. not really helping the names. you can see them up fractionally but barclays believes distributors have seen increased activity and a sequential increase in federal spending is also noted. maybe the. >> quester is not going to take a toll. they raised their target. >> and who says trucking names are not boring. this is getting a big upgrade and it's called old dominion. >> something we haven't talked about.

shame on us. not been a boring name for investors. >> a $10 stock and upgraded at rb "k" capital. a huge drop. should have knotsed that one earlier. >> a huge move in the. >> stock nonetheless. >> upper percent today, two big initiations. want to let you know what analysts are saying about this name. ray jond james with an outperform and the neutral target is 23. goldman sees no upsides side. >> digging in the bottom of the barrel. let's take a look at this stock. it's cew corp.

>> it is another recent ipo. >> let people know. initiated outperform and their. >> target. stock at 2281. >> another under the radar name. >> the guy behind the guy. digital market iing. >> cloud software. upgraded to an outperform and the stock has more than doubled, the whole point of "street talk." >> next up, a money manager's top three picks. think dog leashes and cell phone trips. curbing the low-craze and first,

star truck, absolutely star truck and what's coming up next on "closing bell." yes, we all are, mandy, ibm, not what we're star struck about, dragging the dow lower. >> find out why white castle has a beef with obama care and how that company could make big changes because of it. why are we star struck? because ashton kutcher is with us, conclusively to tell us what drove him to play the part of steve jobs in that upcoming biopic. all that and more. maria and i look forward to seeing you in the last hour of the trading day on "closing bell." more estans coming your way right after this. you make a great team. it's been that way since the day you met. but your erectile dysfunction - it could be a question of blood flow. cialis tadalafil for daily use

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chips, clothes and pet collars are some of the products you can find from three companies that our next guest says you should be adding to our portfolio. let bring in susan fulton, founder of capital partners. great to have you with us. let take a look at qualcomm. it was in the news yesterday, and i'm sure you are aware of the getting a downgrade by piper jaffrey to neutral because they lift the demand for high-end

smartphones is waning. why do you beg to differ? >> as you're aware, everyone in my industry is a fortune teller in drag so what they are doing is trying to sigh what will happen to qualcomm. what qualcomm continues to do well is they continue to build their portfolio of patents. they have strong growing cash flow and they are gaining market share on broadcom so those are things we can quantify and that's one of the reasons we think they are a good add to the portfolio. we think they are a fine stock that's well priced. >> pet smart. everybody loves dogs. however we know they have had big runs, make the case for pet smart about why the empty nesters are trading it for dogs

and cats. >> the real case for pet smart is what they have done with the free cash flow is what every retailer should do with their free cash flow which is expand. continue to expand into new marks. and they continue to expand their offerings so you have pet smart kennels as well as pet smart grooming so they acted very smart. no question that america right now is obsessed with not only dogs but ferrets, cats, weasels, you know. >> the first weasel reference stock ever, unless we're talking about a ceo who has done something bad. >> and we've also got i believe on your list tjx which runs t.j. maxx, home good stores. >> turn their inventory quickly

and turn it well. they had growing cash flow and use it in good ways and they are not a high end of the market. they are tend to be clothing that people can afford to. >> bee. thank you very, very much. appreciate that. have a great day. love the weasel reference. >> we'll milk that thing dry. >> all right. >> okay. >> take care. well, from stock picks to water picks. the biggest he will care products on the dental side, henry schein. make supplies for doctors and dentists and vets. a top pick on the show a couple of weeks ago. reported a strong quarter before the bell so let us bring in the chairman and ceo stan bergman. welcome to the program. talked to an analyst about your company. hard to get them to say anything bad about it. the veterinary business, concern about that side.

can you reassure the investors on that side. >> thank you for inmighting me to your show. we remain extremely optimistic about the space we focus on. >> there's a growing desire in this country and europe and even the developing world and i think our performance in that area is good. the u.s. animal hospital is growing rapidly and in europe a little bit more tepid but generally we remain very optimistic about the companion global market. to what extent is that a discretionary thing. >> i work on if it ain't broke why fix it, not one of the things you have to do on a regular basis and how do you see the dental business growing from here? >> the dental miss is --

dentistry is very, very important for the continuum of health. good quality oral care let's to good quality health all around. the markets in the u.s. is leaning towards the positive side and in europe it's relative flat because of the economic situation but the dental market is somewhat elastic relative to economic conditions but really, really in general it's much less elastic than the consumer market overall. >> it's not health care because the dental market is more consumer driven because you have to pick up more. health care doesn't pick up as much as it does for traditional medical care so you are more exposed to a better feeling consumer, are you not? >> in the u.s. in particular, i think and in parts of europe, and it's health care -- health care generally has some form of insurance and/or government support. this was not the case in oral care generally.

of course, there is insurance support, but there's no real government support other than in the medicare area here in theu but in general the dental marketplace has always performed better than the overall economy in times of recession. but overall right now the dental thank you very much for joining us today, stan. >> thank you. thank you, man dy. >> thank you. france is saying eat bread. they're trying to get people to eat more, we'll tell you how. and stocks at new biotechs. dealing into the glorious food stocks, next. e lexus golden opportunity sales event and choose from one of five lexus hybrids that's right for you, including the lexus es and ct hybrids. ♪ this is the pursuit of perfection.

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well, the bread lobby in france says it is a real thing, and they're urging the country to eat more bread. a new ad campaign is modelled after the american got milk campaign. the new slogan, hey there, picked up your bread, will appear on billboards across the country. they blame the low-carb lifestyle for lower consumption and the french are down to half a loaf a day, compared to three loev as day -- can you believe it, three loaves a day at the start of the century, and a loaf a day in 1970. get the carbs on. i think you ate a whole breadstick before the show. >> what are you doing with that?

you wouldn't hit an unarmed pan -- pan? french for loaf? can i have the bread back. if you haven't been paying attention, food stocks are on a tear, america. there's the camera. jim cramer calls them the new biotech. courtney reagan is back to dig into the opportunities of food, glorious food, courtney. >> reporter: brian, it's been a food feast for investors lately. hershey, jm smucker's, and hormel, hitting all-time highs, hitting shares of other foodmakers. so what is the key for topping consumers and investors' shopping lists? strong brands and innovative products and international growth. smucker's shares up 32% this year. the foodmaker has outlined a three-year investment initiative in its supply chain as well as coffee and fruitspread product lines in an effort to improve sales. it offers a yield slightly greater than 2%, however it has a rich premium in relation to the historical p/e, so watch out. with a name like smucker's, you know the rest.

hershey's shares have returned 25% in 2013. citi added the name to the top picks list and moody's upgraded its credit rating. the revenue growth is broad-based both in product and geography, classics like heath, mr. goodbar, posting double-digit sales growth along with new product brookside that could be the next $500 million brand. china, brazil, mexico saying strong sales with room to grow. not all taste so good. kellogg's has gained 17% this year. the world's largest cereal ma r makmaker has experienced slower than expected growth in developed markets. blame it on busy consumers. on its earnings call, vice president paul norman said, quote, we recognize that sometimes consumers don't have time for a bowl of cereal. credit suisse says improving cereal sales will be an uphill battle. mandy? >> all right, courtney, i'll take it from herement thank you very much. great report. we have breaking news now. jackie deangelis, what do you have? >> good afternoon, brian. the ntsb has just provided an

update on the la guardia accident we saw two weeks ago. that was southwest flight 345 flying from nashville to la guardia. that was the one that touched down on its nose. we do know that the first officer was the one that it was actually flying the aircraft. he had about 5,200 hours of total flight time under his belt. 1,100 hours in the 737. this was his first time as pilot in command. at just 400 feet off the ground, then the command tookf this plane from the first officer. the ntsb is not sure why. and just to put it in perspective for you, the captain had 12,000 flight hours under his belt, 7,000 of them as in command. and this was the first time that this flight crew was also flying together. meantime, there are 150 people, if you recall, on board that plane, about 16 passengers, they suffered minor injuries. and this is also just an update in terms of a string of the accidents that we've seen recently, most notably, the accidents in san francisco and london. again, an update on what the ntsb is saying happened in that

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rock. a tweet from "today" show host al roker, after 39 years, it happened, i overslept and miss add show. he's referring to the weather show "wake up with al." it starts at 6:00 a.m., but the weatherman did make it in time for the "today" show which starts at 7:00. it happens to the very best of us. >> a hell of a guy anyway. >> absolutely. "closing bell" is next. welcome to "closing bell." by the way, al roker said they'll change the name of the show hon weather channel from "wake up with al" now to "wake up al." but i digress. welcome to the "closing bell," i'm bill griffeth. maria will join us in a few minutes. we have a very big show on tap for the next few hour, but we're watching the markets first and foremost. it's been a down day today. ibm had a downgrade. lots of fed speak. the most recent of which is atlanta fed president dennis lockhart, who said he's echoed wh